1. A comprehensive tobacco use prevention and control initiative is established. The division shall implement the initiative as provided in this chapter.
2. The purpose of the initiative is to attain the following results:
a. Reduction of tobacco use by youth.
b. Strong, active youth involvement in activities to prevent youth tobacco use and to promote cessation of youth tobacco use.
c. Enhanced capacity of youth to make healthy choices.
d. Reduction of tobacco use by pregnant women.
e. Increased compliance by minors and retailers with tobacco sales laws and ordinances.
3. Success in achieving the initiative's desired results may be demonstrated by a minimum of the following:
a. Data demonstrating consistent progress in reducing the prevalence of tobacco use among youth and adults.
b. Survey results indicating widespread support among youth for the initiative's tobacco use prevention and control activities; for programs that enhance the ability of youth to make healthy choices including those related to use of tobacco, alcohol, and other substances; and for the media, marketing, and communications efforts supporting the initiative's desired results. Any survey conducted may also include an assessment of the effectiveness of tobacco use prevention and control activities in affecting other unhealthy youth behaviors including sexual activity and violent behavior.
c. Data demonstrating increased compliance by minors and retailers with tobacco sales laws and ordinances.
4. The division shall implement the initiative in a manner that ensures that youth are extensively involved in the decision making for the programs implemented under the initiative. The initiative shall also involve parents, schools, and community members in activities to achieve the results desired for the initiative. The division shall encourage collaboration at the state and local levels to maximize available resources and to provide flexibility to support community efforts.
5. Procurement of goods and services necessary to implement the initiative is subject to approval of the commission. Notwithstanding chapter 18 or any other provision of law to the contrary, such procurement may be accomplished by the commission under its own competitive bidding process which shall provide for consideration of such factors as price, bidder competence, and expediency in procurement.
6. In order to promote the tobacco use prevention and control partnership established in section 142A.1, the following persons shall comply with the following, as applicable:
a. A manufacturer, distributor, wholesaler, retailer, or distributing agent or agent thereof shall not give away cigarettes or tobacco products.
b. A manufacturer, distributor, wholesaler, retailer, or distributing agent or agent thereof shall not provide free articles, products, commodities, gifts, or concessions in any exchange for the purchase of cigarettes or tobacco products.
c. The prohibitions in this section do not apply to transactions between manufacturers, distributors, wholesalers, or retailers.
d. For the purpose of this subsection, manufacturer, distributor, wholesaler, retailer, and distributing agent mean as defined in section 453A.1.
2000 Acts, ch 1192, §6, 17
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