No processor or distributor shall give, offer to give, furnish, finance, or otherwise make available any free goods to any person, directly or indirectly, in connection with the sale of dairy products or to any other person doing business with such person, or give, offer to give, furnish, finance, or otherwise make available any payments, gifts, or grants of anything of value to any retailer. However, this section does not prevent the use in advertisements or otherwise of "cents-off" purchase price coupons or "refund" coupons or the redeeming of the coupons from a retailer, and does not prevent any of the following:
1. The furnishing of point of sale advertising material made of paper, cardboard, or other material not of a permanent nature for the use in the promotion of the products of such processor or distributor which remain inside retailer locations.
2. The furnishing of hostesses or demonstrators at any retailer's location to promote the products of the processor or distributor.
3. The advertising by a processor or distributor of products through any advertising media the processor or distributor selects which does not involve allowances, payments, or the furnishing of other property to persons purchasing such products in a manner prohibited by this section.
4. Advertising allowances which do no more than reimburse a retailer for costs in advertising dairy products of the processor or distributor.
[C66, 71, 73, 75, 77, 79, 81, § 192A.13]
86 Acts, ch 1238, § 10; 87 Acts, ch 65, § 4
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