House File 2354 - EnrolledAn Actrelating to student personal information protection.
BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF IOWA:
   Section 1.  NEW SECTION.  279.70  Student online personal
information protection.
   1.  As used in this section, unless the context otherwise
requires:
   a.  “Attendance center” means a school district building
that contains classrooms used for instructional purposes for
elementary, middle, or secondary school students.
   b.  “Covered information” means personally identifiable
information or material, or information that is linked to
personally identifiable information or material, in any media
or format that is not publicly available and is any of the
following:
   (1)  Created by or provided to an operator by a student, or
the student’s parent or legal guardian, in the course of the
student’s, parent’s, or legal guardian’s use of the operator’s
site, service, or application for kindergarten through grade
twelve school purposes.
   (2)  Created by or provided to an operator by an employee
or agent of a school district or attendance center for
kindergarten through grade twelve school purposes.
   (3)  Gathered by an operator through the operation of its
site, service, or application for kindergarten through grade
twelve school purposes and personally identifies a student,
including but not limited to information in the student’s
educational record or electronic mail, first and last name,
home address, telephone number, electronic mail address, or
other information that allows physical or online contact,
discipline records, test results, special education data,
juvenile dependency records, grades, evaluations, criminal
records, medical records, health records, social security
number, biometric information, disabilities, socioeconomic
information, food purchases, political affiliations, religious
information, text messages, documents, student identifiers,
search activity, photos, voice recordings, or geolocation
information.
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   c.  “Interactive computer service” means that term as defined
in 47 U.S.C. §230.
   d.  “Kindergarten through grade twelve school purposes” means
purposes that are directed by or that customarily take place at
the direction of a kindergarten through grade twelve attendance
center, school district, or a practitioner employed by a school
district, in the administration of school activities, including
but not limited to instruction in the classroom or at home,
administrative activities, and collaboration between students,
school district or attendance center personnel, or parents, or
are otherwise for the use and benefit of the school district or
attendance center.
   e.  “Operator” means, to the extent that it is operating
in this capacity, the operator of an internet site, online
service, online application, or mobile application with actual
knowledge that the site, service, or application is used
primarily for kindergarten through grade twelve school purposes
and was designed and marketed for such purposes.
   f.  “School district” means a public school district
described in chapter 274.
   g.  “Targeted advertising” means presenting advertisements
to a student where the advertisement is selected based on
information obtained or inferred over time from that student’s
online behavior, usage of applications, or covered information.
“Targeted advertising” does not include advertising to a student
at an online location based upon that student’s current visit
to that location, or in response to that student’s request
for information or feedback, without the retention of that
student’s online activities or requests over time for the
purpose of targeting subsequent ads.
   2.  a.  An operator shall not knowingly do any of the
following:
   (1)  Engage in targeted advertising on the operator’s
internet site, service, or application, or target advertising
on any other internet site, service, or application if the
-2-targeting of the advertising is based on any information,
including covered information and persistent unique
identifiers, that the operator has acquired because of the use
of that operator’s internet site, service, or application for
kindergarten through grade twelve school purposes.
   (2)  Use information, including persistent unique
identifiers, created or gathered by the operator’s internet
site, service, or application, to amass a profile about a
student except in furtherance of kindergarten through grade
twelve school purposes. “Amass a profile” does not include the
collection and retention of account information that remains
under the control of the student, the student’s parent or
guardian, or kindergarten through grade twelve school.
   (3)  Sell or rent a student’s information, including covered
information. This subparagraph does not apply to the purchase,
merger, or other type of acquisition of an operator by another
entity, if the operator or successor entity complies with this
section regarding previously acquired student information, or
to national assessment providers if the provider secures the
express written consent of the parent or student, given in
response to clear and conspicuous notice, solely to provide
access to employment, educational scholarships or financial
aid, or postsecondary educational opportunities.
   (4)  Except as otherwise provided in subsection 4, disclose
covered information unless the disclosure is made for the
following purposes:
   (a)  In furtherance of the kindergarten through grade twelve
school purpose of the internet site, service, or application,
if the recipient of the covered information disclosed under
this subparagraph division does not further disclose the
information unless done to allow or improve operability and
functionality of the operator’s internet site, service, or
application.
   (b)  To ensure legal and regulatory compliance or protect
against liability.
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   (c)  To respond to or participate in the judicial process.
   (d)  To protect the safety or integrity of users of the
internet site or others or the security of the internet site,
service, or application.
   (e)  For a kindergarten through grade twelve school,
educational, or employment purpose requested by the student or
the student’s parent or guardian, provided that the information
is not used or further disclosed for any other purpose.
   (f)  To a third party, if the operator contractually
prohibits the third party from using any covered information
for any purpose other than providing the contracted service
to or on behalf of the operator and requires the third party
to protect student information to the same extent that the
operator is required to do pursuant to this section, prohibits
the third party from disclosing any covered information
provided by the operator with subsequent third parties, and
requires the third party to implement and maintain security
procedures and practices consistent with current industry
standards and all applicable state and federal laws, rules, and
regulations.
   b.  Nothing in paragraph “a” shall prohibit the operator’s
use of information for maintaining, developing, supporting,
improving, or diagnosing the operator’s internet site, service,
or application.
   3.  An operator shall do all of the following:
   a.  Implement and maintain security procedures and practices
consistent with current industry standards and all applicable
state and federal laws, rules, and regulations appropriate to
the nature of the covered information designed to protect that
covered information from unauthorized access, destruction, use,
modification, or disclosure.
   b.  Delete as soon as reasonably practicable, a student’s
covered information if the school district or attendance center
requests deletion of covered information under the control of
the school district or attendance center, unless a student or
-4-parent or guardian consents to the maintenance of the covered
information.
   4.  An operator may use or disclose covered information of a
student under all of the following circumstances:
   a.  If other provisions of federal or state law require the
operator to disclose the information, and the operator complies
with the requirements of federal and state law in protecting
and disclosing that information.
   b.  If no covered information is used for advertising or
to amass a profile on the student for purposes other than
elementary, middle school, or high school purposes; for
legitimate research purposes, as required by state or federal
law and subject to the restrictions under applicable state
and federal law; or as allowed by state or federal law and
in furtherance of kindergarten through grade twelve school
purposes or postsecondary educational purposes.
   c.  To a state or local educational agency, including
kindergarten through grade twelve attendance centers and
school districts, for kindergarten through grade twelve school
purposes, as permitted by state or federal law.
   5.  This section does not prohibit an operator from doing any
of the following:
   a.  Using covered information to improve educational products
if that information is not associated with an identified
student within the operator’s internet site, service, or
application or other internet sites, services, or applications
owned by the operator.
   b.  Using covered information that is not associated with
an identified student to demonstrate the effectiveness of the
operator’s products or services, including in the operator’s
marketing.
   c.  Sharing covered information that is not associated with
an identified student for the development and improvement of
educational internet sites, services, or applications.
   d.  Using recommendation engines to recommend to a student
-5-either of the following:
   (1)  Additional content relating to an educational,
other learning, or employment opportunity purpose within an
online site, service, or application if the recommendation
is not determined in whole or in part by payment or other
consideration from a third party.
   (2)  Additional services relating to an educational,
other learning, or employment opportunity purpose within an
online site, service, or application if the recommendation
is not determined in whole or in part by payment or other
consideration from a third party.
   e.  Responding to a student’s request for information or for
feedback without the information or response being determined
in whole or in part by payment or other consideration from a
third party.
   6.  This section does not do any of the following:
   a.  Limit the authority of a law enforcement agency to obtain
any content or information from an operator as authorized by
law or under a court order.
   b.  Limit the ability of an operator to use student data,
including covered information, for adaptive learning or
customized student learning purposes.
   c.  Apply to general audience internet sites, general
audience online services, general audience online applications,
or general audience mobile applications, even if login
credentials created for an operator’s internet site, service,
or application may be used to access those general audience
internet sites, services, or applications.
   d.  Limit service providers from providing internet
connectivity to attendance centers or students and students’
families.
   e.  Prohibit an operator of an internet site, online service,
online application, or mobile application from marketing
educational products directly to parents if the marketing did
not result from the use of covered information obtained by the
-6-operator through the provision of services covered under this
section.
   f.  Impose a duty upon a provider of an electronic store,
gateway, marketplace, or other means of purchasing or
downloading software or applications to review or enforce
compliance with this section on those applications or software.
   g.  Impose a duty on a provider of an interactive computer
service to review or enforce compliance with this section by
third-party content providers.
   h.  Prohibit students from downloading, exporting,
transferring, saving, or maintaining the students’ own student
data or documents.
______________________________
LINDA UPMEYERSpeaker of the House
______________________________
CHARLES SCHNEIDERPresident of the Senate
   I hereby certify that this bill originated in the House and is known as House File 2354, Eighty-seventh General Assembly.______________________________
CARMINE BOALChief Clerk of the House
Approved _______________, 2018______________________________
KIM REYNOLDSGovernor
kh/jh/rj