HOUSE FILE 686

BY  COMMITTEE ON APPROPRIATIONS

(SUCCESSOR TO HSB 238)

(As Amended and Passed by the House 2011-04-25)

A BILL FOR

An Act relating to a state marketing and advertising expenditure plan and including effective date and retroactive applicability provisions.
BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF IOWA:

   Section 1.  STATE MARKETING AND ADVERTISING EXPENDITURES TASK FORCE.
   1.  A state marketing and advertising expenditures task force is established to study and review state advertising and marketing purchases, to include public notices for the purposes of this Act, and to develop a plan for collaboration among state agencies in marketing and advertising expenditures. The task force shall consider all advertising and marketing purchases by each agency or authority of the state, including any advertising or marketing expenditure paid for with federal or other moneys, and shall consider the specific needs of each agency or authority when completing the review of such purchases and in developing a state marketing and advertising expenditure plan.
   2.  The task force shall consist of all of the following members:
   a.  The chief executive officer of the Iowa lottery authority or the chief executive officer’s designee.
   b.  The director of the department of economic development or the director’s designee.
   c.  The director of the department of public health or the director’s designee.
   d.  The president of the university of Iowa or the president’s designee.
   e.  The president of the Iowa state university of science and technology or the president’s designee.
   f.  The president of the university of northern Iowa or the president’s designee.
   g.  The secretary of the Iowa state fair board or the president’s designee.
   h.  The director of the department of administrative services or the director’s designee.
   i.  The director of the department of transportation or the director’s designee.
   j.  The director of the department of natural resources or the director’s designee.
   3.  The chief executive officer of the Iowa lottery authority, or the chief executive officer’s designee shall serve as the chairperson of the task force.
   4.  The Iowa lottery authority shall provide staff assistance and administrative support to the task force.
   5.  The task force shall meet at least quarterly and shall submit the state marketing and advertising expenditure plan to the governor and the general assembly by December 31, 2011. The task force shall adopt rules for the operation of the task force. The task force shall determine any possible efficiencies in marketing or advertising expenditures, and upon a unanimous vote of the task force may agree to collaborations in marketing or advertising expenditures if the task force determines that marketing or advertising efficiencies can be reached by such collaboration. A state agency that is a member of the task force may, subject to any other provision or limitation of law, implement such collaborations agreed to by a unanimous vote of the task force.
   6.  The task force may keep pricing, product service, business strategy, marketing, or purchasing information confidential if the release of such information would give an advantage to competitors, vendors, or other parties. The task force may hold a closed session to discuss such matters.
   7.  Members of the task force shall not receive a per diem, shall not be reimbursed for actual and necessary expenses while in attendance at any meeting, and shall not be reimbursed for travel expenses.
   Sec. 2.  EFFECTIVE UPON ENACTMENT AND RETROACTIVE APPLICABILITY.  This Act, being deemed of immediate importance, takes effect upon enactment and applies retroactively to April 1, 2011.