HF 2730 (LSB 6157YH (2) 91)

HOUSE FILE 2730

BY  McBURNEY and WICHTENDAHL

A BILL FOR

An Act relating to unlawful practices for retail pricing, and providing penalties.
BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF IOWA:

    Section 1.  Section 714.16, subsection 2, Code 2026, is amended by adding the following new paragraph:
   NEW PARAGRAPH.  t.  It shall be an unlawful practice for a retailer to charge a consumer a price for an item at the time of checkout that is higher than the price posted, displayed, or otherwise represented on the retailer’s shelf, display, or point of consumer selection at the time the consumer selected the item. This paragraph does not prohibit a retailer from charging a lower price at checkout than the price posted, displayed, or otherwise represented at the time the consumer selected the item.
EXPLANATION
The inclusion of this explanation does not constitute agreement with
the explanation’s substance by the members of the general assembly.
   This bill relates to unlawful practices for retail pricing.
   The bill provides that it is an unlawful practice for a retailer to charge a consumer a price for an item at the time of checkout that is higher than the price posted, displayed, or otherwise represented on the retailer’s shelf, display, or point of consumer selection at the time the consumer selected the item. The bill does not prohibit a retailer from charging a lower price at checkout than the price posted, displayed, or otherwise represented at the time the consumer selected the item. Several types of remedies are available if a court finds that a person has committed an unlawful practice, including injunctive relief, disgorgement of moneys or property, and civil penalties not to exceed $40,000 per violation.