H.F. 2730 Section 1. Section 714.16, subsection 2, Code 2026, is 1 amended by adding the following new paragraph: 2 NEW PARAGRAPH . t. It shall be an unlawful practice for a 3 retailer to charge a consumer a price for an item at the time 4 of checkout that is higher than the price posted, displayed, 5 or otherwise represented on the retailer’s shelf, display, or 6 point of consumer selection at the time the consumer selected 7 the item. This paragraph does not prohibit a retailer from 8 charging a lower price at checkout than the price posted, 9 displayed, or otherwise represented at the time the consumer 10 selected the item. 11 EXPLANATION 12 The inclusion of this explanation does not constitute agreement with 13 the explanation’s substance by the members of the general assembly. 14 This bill relates to unlawful practices for retail pricing. 15 The bill provides that it is an unlawful practice for a 16 retailer to charge a consumer a price for an item at the time 17 of checkout that is higher than the price posted, displayed, 18 or otherwise represented on the retailer’s shelf, display, or 19 point of consumer selection at the time the consumer selected 20 the item. The bill does not prohibit a retailer from charging 21 a lower price at checkout than the price posted, displayed, or 22 otherwise represented at the time the consumer selected the 23 item. Several types of remedies are available if a court finds 24 that a person has committed an unlawful practice, including 25 injunctive relief, disgorgement of moneys or property, and 26 civil penalties not to exceed $40,000 per violation. 27 -1- LSB 6157YH (2) 91 lh/jh 1/ 1