Senate File 399 - Introduced SENATE FILE 399 BY COMMITTEE ON VETERANS AFFAIRS (SUCCESSOR TO SF 329) A BILL FOR An Act regulating the advertising of veterans benefits appeal 1 services by requiring certain disclosures and including a 2 civil penalty. 3 BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF IOWA: 4 TLSB 1039SV (1) 84 aw/rj
S.F. 399 Section 1. NEW SECTION . 546B.1 Veterans benefits appeal 1 services —— regulation of advertising practices. 2 As used in this chapter: 3 1. a. “Advertising” or “advertisement” means any of the 4 following: 5 (1) Any written or printed communication made for the 6 purpose of soliciting, describing, or promoting veterans 7 benefits appeal services, including but not limited to a 8 brochure, letter, pamphlet, newspaper, telephone listing, 9 periodical, or other writing. 10 (2) Any directory listing caused or permitted by a person to 11 be made available which indicates that veterans benefits appeal 12 services are being offered. 13 (3) Any radio, television, computer network, or similar 14 airwave or electronic transmission which solicits or promotes a 15 person offering veterans benefits appeal services. 16 b. “Advertising” or “advertisement” does not include any of 17 the following: 18 (1) Any printing or writing used on buildings, uniforms, or 19 badges, where the purpose of the writing is for identification. 20 (2) Any printing or writing in a memorandum or other 21 communication used in the ordinary course of business where the 22 sole purpose of the writing is other than the solicitation or 23 promotion of veterans benefits appeal services. 24 2. “Veteran” means as defined in section 35.1. 25 3. “Veterans benefits appeal services” means services which 26 a veteran might reasonably require in order to appeal a denial 27 of federal or state veterans benefits, including but not 28 limited to denials of disability, limited-income, home loan, 29 insurance, education and training, burial and memorial, and 30 dependent and survivor benefits. 31 Sec. 2. NEW SECTION . 546B.2 Advertising disclosure 32 requirements. 33 1. A person advertising services to represent or assist 34 veterans in appealing a denial of veterans benefits shall 35 -1- LSB 1039SV (1) 84 aw/rj 1/ 2
S.F. 399 conspicuously disclose in the advertisement, in similar type 1 size or voice-over, that appeal services are also offered at 2 no cost by county commission of veteran affairs offices as 3 maintained pursuant to section 35B.6. 4 2. A person who fails to comply with the provisions of 5 this section is subject to a civil penalty not to exceed one 6 thousand dollars for each violation. Civil penalties shall 7 be assessed by the district court in an action initiated 8 by the attorney general. For the purposes of computing 9 the amount of each civil penalty, each day of a continuing 10 violation constitutes a separate violation. Additionally, 11 the attorney general may accept a civil penalty as determined 12 by the attorney general in settlement of an investigation of 13 a violation of this section regardless of whether an action 14 has been filed pursuant to this section. Any civil penalty 15 recovered shall be deposited in the veterans trust fund created 16 in section 35A.13. 17 EXPLANATION 18 This bill requires that a person advertising veterans 19 benefits appeal services disclose in the advertisement that the 20 same services are also available through county commission of 21 veteran affairs offices free of charge. The bill provides or 22 incorporates definitions for advertising, veteran, and veterans 23 benefits appeal services. 24 The bill provides a civil penalty of up to $1,000 for each 25 violation. The bill states that the civil penalty will be 26 assessed by the district court in an action initiated by the 27 attorney general and that each day of a continuing violation 28 shall be counted as a separate violation. The attorney 29 general’s office is given the discretion to accept a civil 30 penalty in settlement of an investigation. The bill also 31 requires that any civil penalty recovered must be deposited in 32 the veterans trust fund. 33 -2- LSB 1039SV (1) 84 aw/rj 2/ 2