House
Study
Bill
238
-
Introduced
HOUSE
FILE
_____
BY
(PROPOSED
COMMITTEE
ON
APPROPRIATIONS
BILL
BY
CHAIRPERSON
RAECKER)
A
BILL
FOR
An
Act
relating
to
a
state
marketing
and
advertising
1
expenditure
plan
and
including
effective
date
and
2
retroactive
applicability
provisions.
3
BE
IT
ENACTED
BY
THE
GENERAL
ASSEMBLY
OF
THE
STATE
OF
IOWA:
4
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2764YC
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aw/tm
H.F.
_____
Section
1.
STATE
MARKETING
AND
ADVERTISING
EXPENDITURES
1
TASK
FORCE.
2
1.
A
state
marketing
and
advertising
expenditures
task
3
force
is
established
to
study
and
review
state
advertising
and
4
marketing
purchases
and
to
develop
a
plan
for
collaboration
5
among
state
agencies
in
marketing
and
advertising
expenditures.
6
The
task
force
shall
consider
the
amount
of
purchases
by
each
7
agency
or
authority
of
the
state
and
the
specific
needs
of
8
each
agency
or
authority
when
completing
the
review
of
such
9
purchases
and
in
developing
a
state
marketing
and
advertising
10
expenditure
plan.
11
2.
The
task
force
shall
consist
of
all
of
the
following
12
members:
13
a.
The
chief
executive
officer
of
the
Iowa
lottery
authority
14
or
the
chief
executive
officer’s
designee.
15
b.
The
director
of
the
department
of
economic
development
or
16
the
director’s
designee.
17
c.
The
director
of
the
department
of
public
health
or
the
18
director’s
designee.
19
d.
The
president
of
the
board
of
regents
or
the
president’s
20
designee.
21
e.
The
president
of
the
Iowa
state
fair
board
or
the
22
president’s
designee.
23
f.
The
director
of
the
department
of
administrative
24
services,
or
the
director’s
designee,
shall
serve
as
an
ex
25
officio,
nonvoting
member.
26
3.
The
chief
executive
officer
of
the
Iowa
lottery
27
authority,
or
the
chief
executive
officer’s
designee
shall
28
serve
as
the
chairperson
of
the
task
force.
29
4.
The
Iowa
lottery
authority
shall
provide
staff
30
assistance
and
administrative
support
to
the
task
force.
31
5.
The
task
force
shall
meet
at
least
quarterly
and
shall
32
submit
the
state
marketing
and
advertising
expenditure
plan
33
to
the
governor
and
the
general
assembly
by
December
31,
34
2011.
The
Iowa
lottery
authority,
the
department
of
economic
35
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development,
the
department
of
public
health,
the
board
of
1
regents,
and
the
Iowa
state
fair
board
shall
adopt
rules
for
2
the
implementation
of
the
state
marketing
and
advertising
3
expenditure
plan.
The
department
of
administrative
services
4
shall
also
adopt
rules
for
the
implementation
of
the
state
5
marketing
and
advertising
expenditure
plan
and
shall
provide
6
guidance
and
administrative
support
to
all
state
agencies
7
related
to
state
agency
collaboration
in
marketing
and
8
advertising
purchases.
9
6.
Members
of
the
task
force
shall
not
receive
a
per
diem,
10
shall
not
be
reimbursed
for
actual
and
necessary
expenses
while
11
in
attendance
at
any
meeting,
and
shall
not
be
reimbursed
for
12
travel
expenses.
13
Sec.
2.
EFFECTIVE
UPON
ENACTMENT
AND
RETROACTIVE
14
APPLICABILITY.
This
Act,
being
deemed
of
immediate
importance,
15
takes
effect
upon
enactment
and
applies
retroactively
to
April
16
1,
2011.
17
EXPLANATION
18
This
bill
relates
to
a
state
marketing
and
advertising
19
expenditure
plan.
20
The
bill
establishes
a
state
marketing
and
advertising
21
expenditures
task
force.
The
bill
provides
that
the
task
22
force
shall
review
state
purchases
related
to
advertising
23
and
marketing
and
develop
a
state
marketing
and
advertising
24
expenditure
plan
for
collaboration
by
state
agencies
in
such
25
expenditures.
26
The
task
force
consists
of
the
chief
executive
officer
of
27
the
Iowa
lottery
authority,
the
director
of
the
department
of
28
economic
development,
the
director
of
the
department
of
public
29
health,
the
president
of
the
Iowa
board
of
regents,
and
the
30
president
of
the
Iowa
state
fair
authority,
or
their
respective
31
designees.
The
director
of
the
department
of
administrative
32
services,
or
the
director’s
designee,
shall
serve
as
an
ex
33
officio,
nonvoting
member.
The
chief
executive
officer
of
the
34
Iowa
lottery
authority
shall
serve
as
the
chairperson
of
the
35
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H.F.
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task
force.
Each
member
agency
or
authority
shall
adopt
rules
1
for
the
implementation
of
the
state
marketing
and
advertising
2
expenditure
plan,
and
the
department
of
administrative
services
3
shall
provide
guidance
and
administrative
support
to
all
state
4
agencies
related
to
agency
collaborations
in
marketing
and
5
advertising
purchases.
6
The
Iowa
lottery
authority
shall
provide
staff
assistance
7
and
administrative
support
to
the
task
force.
8
The
task
force
is
required
to
submit
its
plans
to
the
9
governor
and
the
general
assembly
by
December
31,
2011.
10
The
bill
provides
that
members
of
the
task
force
shall
not
11
receive
per
diem
payments,
reimbursements
for
expenses,
or
12
reimbursements
for
travel.
13
The
bill
takes
effect
upon
enactment
and
applies
14
retroactively
to
April
1,
2011.
15
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