191—90.6 (505) Form of opt-out notice to consumers and opt-out methods.
	 90.6(1) A licensee required to provide an opt-out notice under subrule 90.9(1) shall provide a clear and conspicuous notice to each of its consumers that accurately explains the right to opt out under that rule. The notice shall state the following:
	  a.   	 The licensee discloses or reserves the right to disclose nonpublic personal financial information about its consumer to a nonaffiliated third party;
	  b.   	 The consumer has the right to opt out of that disclosure; and
	  c.   	 A reasonable means by which the consumer may exercise the opt-out right.
	 90.6(2) Examples of the opt-out notice include the following:
	  a.   	 Adequate opt-out notice. A licensee provides adequate notice that the consumer can opt out of the disclosure of nonpublic personal financial information to a nonaffiliated third party if the licensee does the following:
	 (1) 	 Identifies all of the categories of nonpublic personal financial information that it discloses or reserves the right to disclose and all of the categories of nonaffiliated third parties to which the licensee discloses the information, as described in paragraphs 90.5(1)“b” and “c,” and states that the consumer can opt out of the disclosure of that information; and
	 (2) 	 Identifies the insurance products or services that the consumer obtains from the licensee, either singly or jointly, to which the opt-out direction applies.
	  b.   	 Reasonable opt out. A licensee provides a reasonable means to exercise an opt-out right if it provides the following:
	 (1) 	 Designates check-off boxes in a prominent position on the relevant forms with the opt-out notice;
	 (2) 	 Includes a reply form together with the opt-out notice;
	 (3) 	 Provides an electronic means to opt out, such as a form that can be sent via electronic mail or a process at the licensee’s Web site, if the consumer agrees to the electronic delivery of information; or
	 (4) 	 Provides a toll-free telephone number that consumers may call to opt out.
	  c.   	 Unreasonable opt out. A licensee does not provide a reasonable means of opting out in the following circumstances:
	 (1) 	 The only means of opting out is for the consumer to write the consumer’s own letter to exercise that opt-out right; or
	 (2) 	 The only means of opting out as described in any notice subsequent to the initial notice is to use a check-off box that the licensee provided with the initial notice but did not include with the subsequent notice.
	  d.   	 Specific opt out. A licensee may require each consumer to opt out through a specific means as long as that means is reasonable for that consumer.
	 90.6(3) A licensee may provide the opt-out notice together with or on the same written or electronic form as the initial notice the licensee provides in accordance with rule 90.3(505).
	 90.6(4) If a licensee provides the opt-out notice later than required for the initial notice in accordance with rule 90.3(505), the licensee shall also include in writing or, if the consumer agrees, electronically a copy of the initial notice with the opt-out notice.
	 90.6(5) If two or more consumers jointly obtain an insurance product or service from a licensee, the licensee may provide a single opt-out notice. The licensee’s opt-out notice shall explain how the licensee will treat an opt-out direction by a joint consumer.
	  a.   	 Any of the joint consumers may exercise the right to opt out. The licensee may do either of the following:
	 (1) 	 Treat an opt-out direction by a joint consumer as applying to all of the associated joint consumers; or
	 (2) 	 Permit each joint consumer to opt out separately.
	  b.   	 The licensee shall permit one of the joint consumers to opt out on behalf of all the joint consumers if a licensee permits each joint consumer to opt out separately.
	  c.   	 A licensee may not require all joint consumers to opt out before it implements any opt-out direction.
	  d.   	 Examples of opt-out notice requirements for joint consumers. If John and Mary are both names of policyholders on a homeowner’s insurance policy issued by a licensee and the licensee sends policy statements to John’s address, the licensee may do any of the following, but it shall explain in its opt-out notice which of the following opt-out policies the licensee will follow:
	 (1) 	 Send a single opt-out notice to John’s address, but the licensee shall accept an opt-out direction from either John or Mary.
	 (2) 	 Treat an opt-out direction by either John or Mary as applying to the entire policy. If the licensee does so and John opts out, the licensee may not require Mary to opt out as well before implementing John’s opt-out direction.
	 (3) 	 Permit John and Mary to make different opt-out directions. If the licensee does so, it shall provide for the following:
	  1. 	 Permit John and Mary to opt out for each other;
	  2. 	 Permit both of them to notify the licensee in a single response such as on a form or through a telephone call if both opt out; and
	  3. 	 Allow the licensee to disclose nonpublic personal financial information about one of them such as Mary but not about John if John opts out and Mary does not and not about John and Mary jointly.
	 90.6(6) A licensee shall comply with a consumer’s opt-out direction as soon as reasonably practicable after the licensee receives it.
	 90.6(7) A consumer may exercise the right to opt out at any time.
	 90.6(8) A consumer’s direction to opt out under this rule is effective until the consumer revokes it in writing or electronically, if the consumer agrees to revoke electronically.
	 90.6(9) When a customer relationship terminates, the customer’s opt-out direction continues to apply to the nonpublic personal financial information that the licensee collected during or related to that relationship. If the individual subsequently establishes a new customer relationship with the licensee, the opt-out direction that applied to the former relationship does not apply to the new relationship.
	 90.6(10) When a licensee is required to deliver an opt-out notice by this rule, the licensee shall deliver it according to rule 90.8(505).