351—4.39 (68A) Specific items exempted from or subject to attribution statement requirement; multiple pages. Iowa Code Supplement section 68A.405 requires the placement of a “paid for by” attribution statement on political advertising and political material, with certain exceptions.
	 4.39(1) Items exempted from requirement. The requirement to place a “paid for by” attribution statement does not apply to the following:
	  a.   	 Editorials or news articles of a newspaper or magazine that are not political advertisements.
	  b.   	 Small items upon which the inclusion of the attribution statement would be impracticable, such as yard signs, bumper stickers, pins, buttons, pens, pencils, emery boards, matchbooks and, except as set out in subrule 4.39(2), items that are smaller than 2 inches by 4 inches.
	  c.   	 T-shirts, caps, and other articles of clothing.
	  d.   	 Means of communication such as television and radio that are subject to federal regulations regarding an attribution requirement.
	  e.   	 Political advertising or political material placed by an individual who acts independently and spends $100 or less of the individual’s own money to expressly advocate the passage or defeat of a ballot issue.
For purposes of this subrule, “yard sign” means a political sign with a total dimension of 32 square feet or less, regardless of whether both sides of the sign are used, that has been placed or posted on real property.
	 4.39(2) Items subject to requirement. The requirement to place a “paid for by” attribution statement applies to the following:
	  a.   	 Advertising such as yard signs larger than 32 square feet, billboards, posters, portable sign carriers, and signs affixed or painted to the side or top of a building or vehicle.
	  b.   	 Advertisements in a newspaper, magazine, shopper, or other periodical regardless of the size of the advertisement.
	  c.   	 Direct mailings, flyers, brochures, postcards, or any other form of printed general public advertising that is larger than 2 inches by 4 inches.
	  d.   	 Campaign Web sites.
	 4.39(3) Multiple pages. If the political advertising or political material consists of more than one page, the “paid for by” attribution statement need only appear on one page of the advertising or material. For a campaign Web site, the attribution statement need only appear on the home page of the site.
This rule is intended to implement Iowa Code Supplement section 68A.405.