21—85.48 (214A,215) Advertisement of the price of liquid petroleum products for retail use.
	 85.48(1) Nothing in this rule shall be deemed to require that the price per gallon or liter or any grade or kind of liquid petroleum product sold on the station premises be displayed or advertised except on the liquid petroleum metering distribution pumps.
	 85.48(2) Petroleum product retailers, if they elect to advertise the unit price of their petroleum products at or near the curb, storefront or billboard, shall display the price per gallon or liter. The advertised price shall equal the computer price settings shown on the metering pump.
	 85.48(3) Notwithstanding the provisions of subrule 85.48(2), cash only prices may be posted by the petroleum marketer on the following basis:
	  a.   	 Cash only prices must be disclosed on the posted sign as “cash only” or similar unequivocal wording in lettering 3″ high and ¼″ in stroke when the whole number price being shown is 36″ or less in height; or in lettering at least 6″ high and ½″ in stroke when the whole number price is more than 36″ in height.
	  b.   	 Cash prices posted or advertised must be available to all customers, regardless of type of service (e.g., full service or self-service); or grade of product (e.g., regular, unleaded, gasohol and diesel).
	  c.   	 Cash and credit prices or discounts must be prominently displayed on the dispenser.
	  d.   	 A chart showing applicable cash discounts expressed in terms of both the computed and posted price shall be available to the customer on the service station premises.
	 85.48(4) On all outside display signs, the whole number shall not be less than 6″ in height and not less than 3/8″ in stroke, and any fraction shall be at least one-third of the size of the whole number in both height and width.
	 85.48(5) The price must be complete, including taxes without any missing numerals or fractions in the price.
	 85.48(6) Price advertising signs shall identify the type of product (e.g., regular, unleaded, gasohol and diesel), in lettering at least 3″ high and ¼″ in stroke when the whole number price being shown is 36″ or less in height, or in lettering at least 6″ high and ½″ in stroke when the whole number price is more than 36″ in height.
	 85.48(7) A price advertising sign shall display, if in liters and may display if in gallons, the unit measure at least in letters of 3″ minimum.
	 85.48(8) Directional or informational signs for customer location of the type of service or product advertised shall be clearly and prominently displayed on the station premises in a manner not misleading to the public.
	 85.48(9) The advertising of other commodities or services offered for sale by petroleum retailers in such a way as to mislead the public with regard to petroleum product pricing shall be prohibited.
	 85.48(10) Weights and measures motor vehicle fuels decals. All motor vehicle fuel kept, offered or exposed for sale or sold at retail containing over 1 percent of a renewable fuel shall be identified with a decal located on front of the motor vehicle fuel pump and placed between 30″ and 50″ above the driveway level or in an alternative location approved by the department. The appearance of the decal shall conform to the following standards adopted by the renewable fuels and coproducts advisory committee:
	  a.   	 The only two sizes of decals approved are the following:
	 (1) 	 A design of 1.25″ by 4″.
	 (2) 	 A design of 2″ by 6″.
	  b.   	 All labels shall have the word “with” in letters a minimum of .1875″ high, and the name of the renewable fuel in letters a minimum of .5″ high.
	  c.   	 The use of color, design and wording shall be approved by the renewable fuels and coproducts advisory committee. The coordinator may receive input from any party including the weights and measures bureau of the department in recommending the color, design, and wording. The advisory committee shall approve the color, design, and wording to promote the use of renewable fuels.
	  d.   	 All black and white fuel pump stickers shall be replaced by approved colorful fuel pump decals effective July 1, 1995.
	 85.48(11) Rescinded IAB 3/31/04, effective 5/5/04.
	 85.48(12) Any wholesale dealer, retail dealer, pipeline, refinery, barge or bulk plant in this state that sells or holds for sale natural gasoline raffinate below the minimum 87 octane (R + M)/2 requirement of Iowa Code section 214A.2 that is intended or is to be blended with an oxygenate octane enhancer or higher gasoline components shall register with the department.
	 85.48(13) All retail shipments of blended natural gasoline/raffinate must be accompanied by a certificate showing the true standards and tests of such blended motor fuel that was obtained by the methods referred to in Iowa Code section 214A.2. The certificate must accompany the shipping document or bill of lading before such blended fuel can be received or unloaded.
	 85.48(14) Octane rating of fuel offered for sale shall be posted on the pump in a conspicuous place.
	 85.48(15) Any gasoline labeled as “leaded” shall be produced with the use of any lead additive or contain more than 0.05 grams of lead per gallon or more than 0.005 grams of phosphorus per gallon. As used in this subrule, “lead additive” means any substance containing lead or lead compounds.
This rule is intended to implement Iowa Code sections 214A.3, 214A.16 and 215.18.