641—154.44(124E) Advertising and marketing.
	154.44(1) Permitted marketing and advertising activities.
	a. 	A dispensary may:
	(1)	Display the dispensary’s business name and logo on medical cannabidiol labels, signs, website, and informational material provided to patients. The name or logo shall not include:
	1.	Images of cannabis or cannabis-use paraphernalia;
	2.	Colloquial references to cannabis;
	3.	Names of cannabis plant strains or varieties;
	4.	Unsubstantiated medical claims; or
	5.	Medical symbols that bear a reasonable resemblance to established medical associations. Examples of established medical organizations include the American Medical Association or American Academy of Pediatrics. The use of medical symbols is subject to approval by the department.
	(2)	Display signs on the dispensary; and
	(3)	Maintain a business website that contains the following information:
	1.	The dispensary’s name and contact information;
	2.	The medical cannabidiol forms and quantities provided;
	3.	Medical cannabidiol pricing;
	4.	Hours of operation; and
	5.	Other information as approved by the department.
	b. 	The business website shall not include any false, misleading, or unsubstantiated statements.
	c. 	The department reserves the right to review a dispensary’s marketing and advertising materials and to require a dispensary to make changes to the content. The department has 30 calendar days following submission to approve or deny marketing and advertising materials of a dispensary.
	154.44(2) Other marketing and advertising activities. A dispensary shall request and receive the department’s written approval before beginning marketing or advertising activities that are not specified in subrule 154.44(1). The department has 30 calendar days to approve, deny, or request additional information regarding marketing and advertising activity requests from a dispensary. In the event the department fails to respond to a dispensary within 30 days with an approval, denial, or request for additional information, the dispensary’s marketing and advertising activity requests shall be deemed approved.
	154.44(3) Inconspicuous display. A dispensary shall arrange displays of medical cannabidiol, interior signs, and other exhibits to reasonably prevent public viewing from outside the dispensary.
[ARC 3606C, IAB 1/31/18, effective 3/7/18]