CHAPTER 118
LOGO SIGNING
761—118.1(306C) Introduction. Logo signing consists of individual business signs attached to specific service signs erected by the department within the right-of-way of interstate and freeway-primary highways. The purpose of logo signing is to provide specific motorist service information of interest to the traveling public. Logo signing shall comply with this chapter and the “Manual on Uniform Traffic Control Devices,” as adopted in rule 761—130.1(321). The department shall perform all required installation, maintenance, removal and replacement of specific service signs and business signs within the right-of-way. The business signs are provided by the applicants.
[ARC 2645C, IAB 8/3/16, effective 9/7/16]
761—118.2(306C) Definitions.
“Business sign” means a separate sign attached to a specific service sign; the business sign shows the name, symbol or trademark of a business that provides the type of motorist service identified on the specific service sign.
“General service sign” means an official guide sign that identifies general road user services such as gas, food, lodging and camping. This sign does not provide for the placement of business signs.
“Mainline” means the main-traveled way of an interstate or a freeway-primary highway.
“Motorist service” means one of the following five types of services: gas, food, lodging, camping or attraction.
“Qualified business” means a business that meets all requirements to participate in the logo signing program and meets all qualifications pertaining to a particular type of motorist service without the granting of an exception.
“Ramp” means the exit lane which carries decelerating traffic away from the mainline of an interstate or a freeway-primary highway.
“Specific service sign” means an official guide sign that identifies one or more types of motorist services, provides directional information, and has spaces for the attachment of business signs to identify businesses providing those services.
“Trailblazing sign” means a specific service sign erected on the road network accessed from an interchange that has logo signing; the sign directs motorists to a particular business signed on the mainline and has spaces for the attachment of business signs.
[ARC 2645C, IAB 8/3/16, effective 9/7/16; ARC 5491C, IAB 3/10/21, effective 4/14/21]
761—118.3(306C) Erection and location of specific service signs and placement of business signs.
	118.3(1) General.
	a. 	The department shall erect specific service signs at rural interchanges if the requirements of this chapter are met and sufficient space is available. The department may also erect specific service signs at urban, or nonrural interchanges if the requirements of this chapter are met and sufficient space is available. If sufficient space is not available for more than one specific service sign, the department may install a general service sign in lieu of a specific service sign.
	b. 	Specific service signs shall be erected at an interchange only when the motorist can conveniently reenter the interstate or freeway-primary highway and continue in the same direction of travel.
	118.3(2) Mainline specific service signs and placement of business signs. Following are the requirements for mainline specific service signs erected in advance of an interchange, in a single direction of travel, and limitations regarding the number and types of business signs attached to these service signs.
	a. 	As spacing permits, a maximum of four mainline specific service signs may be erected in advance of an interchange from which motorist services are available.
	b. 	The minimum spacing required between mainline specific service signs and between mainline specific service signs and other official guide or destination signs on the mainline is 800 feet.
	c. 	If spacing limitations and the four-sign limit prohibit the erection of mainline specific service signs for the types of motorist services available, preference shall be given to available gas, food, lodging, camping or attraction services, in that order.
	d. 	If services are displayed, the order of display of services in the direction of travel on successive mainline specific service signs is as follows: attraction, camping, lodging, food, and gas.
	e. 	Each mainline specific service sign is limited to six business signs. This restriction applies regardless of whether the specific service sign displays a single type of motorist service or a combination of service types.
	f. 	In general, only one type of motorist service should be displayed on each mainline specific service sign. However, the department may combine service types on one sign for a reason such as, but not limited to, the following:
	(1)	There is limited space available on the mainline for specific service signs.
	(2)	There is limited interest from qualified businesses or limited availability of motorist services at the interchange.
	(3)	There is an imbalance of qualified businesses between service types.
	g. 	The requirements for mainline specific service signs that display a combination of motorist services are as follows:
	(1)	Each combination sign is limited to six business signs.
	(2)	No more than three types of motorist services shall be represented on any combination sign.
	(3)	For a combination sign displaying three types of motorist services, the number of business signs for each service type is limited to two.
	(4)	For a combination sign that will accommodate at least four business signs, each type of motorist service displayed on the sign must have at least two positions designated for that service type.
	h. 	Either preference or equal representation shall be given for higher priority service types, as set out in paragraph “c” of this subrule, depending upon the motorist services available at the interchange, the interest expressed by qualified businesses in the logo signing program, and the anticipated future development of the area near the interchange.
	i. 	In a single direction of travel, the total number of business signs displayed for a single type of motorist service is limited to 12, and no more than two mainline specific service signs shall display business signs for a single service type.
	j. 	The department shall designate each mainline specific service sign for a particular type of motorist service, although the service sign may, in use, be displaying more than one service type, subject to paragraph “h” of this subrule. When a specific service sign designated for a particular service type exists and that sign is full, the department may grant an exception, in accordance with subrule 118.4(11), to allow the placement of a business sign for that service type on a specific service sign designated for another service type, provided that the department has displayed the legend for that service type on the service sign.
	118.3(3) Ramp specific service signs and placement of business signs.
	a. 	On a single-exit interchange, the department shall erect a ramp specific service sign if businesses for that type of motorist service are signed on the corresponding mainline specific service sign and one or more of these businesses or their on-premises signing is either not visible from the mainline or is not visible from the ramp at or before the point where a motorist needs to make a lane decision or turning decision. However:
	(1)	The department shall not erect ramp specific service signs if ramp design or spacing limitations prohibit the erection of these signs.
	(2)	The department may erect a general service sign on the ramp for the appropriate service type in lieu of a ramp specific service sign.
	(3)	If all services represented by business signs on the mainline specific service signs are located the same direction from the interchange, the department may erect a general service sign on the ramp in lieu of ramp specific service signs.
	b. 	The number of ramp specific service signs that may be erected, the order of preference when space for ramp signs is limited, and the order in which motorist services are displayed on successive ramp signs are the same as the requirements for mainline specific service signs. Also, each ramp specific service sign is limited to six business signs.
	c. 	Ramp specific service signs shall not be erected on double-exit interchanges.
	d. 	If a business sign for a motorist service is displayed on a mainline specific service sign, the department has erected a ramp specific service sign for that service type, and the department has determined that the business or its on-premises signing is either not visible from the mainline or is not visible from the ramp at or before the point where a motorist needs to make a lane decision or turning decision, then a ramp business sign corresponding to the mainline business sign is required.
	e. 	A ramp business sign is allowed only if it has a corresponding business sign displayed on a mainline specific service sign.
	118.3(4) Trailblazing signs and placement of business signs.
	a. 	Trailblazing signs are required for a business that has a business sign displayed on a mainline specific service sign when the business is neither located on nor is visible from the road that intersects the mainline at the logo-signed interchange.
	b. 	Trailblazing signs are used only on non-fully controlled access highways and are installed only for businesses that have business signs displayed on mainline specific service signs.
	c. 	The department shall install trailblazing signs on routes under its jurisdiction and shall make signs available for local jurisdictions to place on routes within their jurisdictions.
	d. 	Trailblazing signs shall not display more than four business signs.
	e. 	The department may approve the use of an official traffic control device that is placed by the department or a local jurisdiction on the public right-of-way in compliance with the “Manual on Uniform Traffic Control Devices” as a substitute for a trailblazing sign.
	f. 	If site or other conditions do not permit the erection of a trailblazing sign, the department may approve the use of an off-premises advertising device as a substitute for a trailblazing sign if the advertising device complies, as applicable, with 761—Chapter 117 (including permit requirements) and any local regulations; the device is legible and understandable; and the device is placed along the route in advance of the intersection where the trailblazing sign would have been placed.
	g. 	No more than two trailblazing signs, including approved substitutes, are allowed for a business. If the department determines that more than two trailblazing signs, including approved substitutes, would be needed to guide motorists to the business, the business does not qualify for logo signing at the interchange. Also, if the department determines that one or two trailblazing signs or approved substitutes are required and conditions do not permit the erection of the required trailblazing signs or approved substitutes, the business does not qualify for logo signing at the interchange.
[ARC 2645C, IAB 8/3/16, effective 9/7/16]
761—118.4(306C) Eligibility for placement of business signs on mainline specific service signs. To qualify for placement of a business sign on a mainline specific service sign, the business shall be open to the general public, shall not restrict entrance based on age, and shall meet the following requirements:
	118.4(1) Discrimination prohibited. As a condition of approval as a participant in the logo signing program, the applicant shall give the department written assurance of the business’s conformity with all applicable laws prohibiting discrimination based on age, race, creed, color, sex, sexual orientation, gender identity, national origin, religion or disability, and a participant shall not be in breach of that assurance.
	118.4(2) Maximum distance from exit.
	a. 	Three-mile limit of eligibility. The maximum distance that a business may be located from the exit to qualify for a business sign shall not exceed three miles in either direction. The distance shall be measured from the beginning of the widening for the deceleration ramp at the exit to the entrance of the business.
	b. 	Limit of eligibility reduced to one mile. In urban areas where the number of qualified businesses for a particular type of motorist service exceeds six within the three-mile limit, the department may reduce the maximum distance to one mile for that service type.
	c. 	Exceptions. If there is space for additional business signs on a mainline specific service sign for a particular type of motorist service and no businesses which provide that motorist service within the limit of eligibility have expressed an interest to the department in the space, the department may grant a distance exception, in accordance with subrule 118.4(11), to a business which provides that motorist service and is located within 15 miles of the exit.
	118.4(3) Gas.
	a. 	Qualifications. To qualify for placement of a business sign on a gas specific service sign, the business must:
	(1)	Be appropriately licensed as required by law.
	(2)	Provide vehicle services including gasoline, oil, and water.
	(3)	Provide free air for tire inflation.
	(4)	Provide restroom facilities and drinking water.
	(5)	Operate year-round at least 12 continuous hours per day, 7 days per week.
	(6)	Provide a public telephone.
	b. 	Exceptions. Card-operated fueling stations may be granted an exception, in accordance with subrule 118.4(11), from the requirements to provide oil and water, restroom facilities, drinking water, and a public telephone. These fueling stations must operate 24 hours per day, 7 days per week, and must be operable by motorists without membership.
	118.4(4) Food.
	a. 	Qualifications. To qualify for placement of a business sign on a food specific service sign, the business must:
	(1)	Be appropriately licensed as required by law, including a state food service establishment license, except for a food service operated on Indian lands.
	(2)	Operate a minimum of 40 hours per week, six days per week, and serve at least two of the following meals per day: breakfast, lunch, or dinner.
	1.	At a minimum, breakfast shall be served from 10 a.m.	to 11 a.m.	and shall consist of at least two of the following items: eggs, bacon, ham, sausage, pancakes, waffles, oatmeal, cereal, fruit, muffins, toast, croissants, doughnuts or rolls and at least two of the following drinks: coffee, juice, tea or milk.
	2.	At a minimum, lunch shall be served from 11 a.m.	to 1 p.m.
	3.	At a minimum, dinner shall be served from 5 p.m.	to 7 p.m.
	(3)	Provide a public telephone.
	(4)	Have its own employees, seating, menu and cash register for the food service. The business sign must identify the entity providing the food service.
	(5)	Have seating available for a minimum of ten customers.
	b. 	Seasonal operations. Food service may be operated seasonally. See subrule 118.5(7) for the fee options for seasonal operations.
	118.4(5) Lodging.
	a. 	Qualifications. To qualify for placement of a business sign on a lodging specific service sign, the business must:
	(1)	Be appropriately licensed as required by law.
	(2)	Provide adequate sleeping accommodations consisting of a minimum of ten units each. Each unit must have a bathroom and a sleeping room. However, a bed and breakfast establishment is not required to have more than two guest rooms or provide separate bathroom facilities for each room.
	(3)	Provide a public telephone.
	b. 	Seasonal operations. Lodging service may be operated seasonally. See subrule 118.5(7) for the fee options for seasonal operations.
	118.4(6) Camping.
	a. 	Qualifications. To qualify for placement of a business sign on a camping specific service sign, the business must:
	(1)	Meet applicable state and local standards for health and sanitation.
	(2)	Have a minimum of 20 spaces for camping or parking of camping vehicles.
	(3)	When in operation, be available to the public 24 hours per day.
	(4)	Provide a public telephone.
	b. 	Seasonal operations. Camping service may be operated seasonally. See subrule 118.5(7) for the fee options for seasonal operations.
	118.4(7) Attraction.
	a. 	Qualifications. To qualify for placement of a business sign on an attraction specific service sign, the site or attraction must:
	(1)	Be appropriately licensed as required by law.
	(2)	Be a site or attraction listed in paragraph “c” of this subrule.
	(3)	Be of significant interest to the traveling public.
	(4)	Be nationally or regionally known through a marketing or advertising plan or media articles and exposure.
	(5)	Maintain normal business hours at least five days per week, totaling at least 40 hours per week. Facilities listed in subparagraph 118.4(7)“c”(12) are excepted from this requirement.
	(6)	Have adequate parking accommodations, with a minimum of 30 parking spaces.
	(7)	Have restroom facilities available for use by the traveling public.
	(8)	Be approved by the tourist signing committee; see subrule 118.5(3).
	b. 	Seasonal operations. The site or attraction may be operated seasonally. See subrule 118.5(7) for the fee options for seasonal operations.
	c. 	Types of qualifying sites or attractions. The site or attraction must be one of the following:
	(1)	Area of natural beauty or phenomena.
	(2)	Historic site.
	(3)	Cultural site or museum.
	(4)	Scientific site.
	(5)	Four-year accredited college or university.
	(6)	Religious site.
	(7)	Area of outdoor recreation.
	(8)	Winery, brewery or distillery with on-site production, tours, gift shop, and tasting room.
	(9)	Amusement park.
	(10)	Botanical park or zoological facility.
	(11)	Casino.
	(12)	Stadium, coliseum, arena or racetrack with a seating capacity of at least 5,000.
	(13)	Antique mall with at least 20,000 square feet devoted to retail sales.
	(14)	Area containing eight or more antique shops within a three-block radius.
	(15)	Shopping mall or retail outlet with a minimum, active store count of 50, excluding kiosks and temporary booths within the common areas, and including only those stores that occupy owned or leased areas whose boundaries are defined by permanent walls with doors or gates.
	(16)	Sporting goods store or recreational retail outlet with at least 100,000 square feet devoted to retail sales.
	(17)	Cultural and entertainment district as officially designated by the department of cultural affairs, provided that the local jurisdiction implements a signing plan to direct motorists to the various cultural and entertainment sites within the district.
	118.4(8) Compliance with Iowa Code sections 306C.11 and 306C.13. The business must be in compliance with Iowa Code sections 306C.11 and 306C.13. If an advertising device which serves the business is erected or maintained in violation of either of these sections, that business shall be disqualified from obtaining or maintaining a business sign upon any specific service sign.
	118.4(9) On-premises sign required. The business must erect and maintain a legal on-premises sign at the site where the service is provided. The sign must be visible to motorists at the entrance to the business premises.
	118.4(10) Noncompliance. The department shall remove and dispose of a mainline business sign and the corresponding ramp and trailblazing business signs of a business that does not meet or no longer meets the requirements of this chapter. In order to have its business signs reinstalled, the business must submit a new application to the department. The new application is subject to all the requirements of this chapter, including payment of the application fee and a drawing, if needed, to select applicants.
	118.4(11) Granting of exceptions.
	a. 	The department may grant an exception and approve the placement of a business sign on a mainline specific service sign for the following:
	(1)	When a specific service sign designated for a particular type of motorist service exists and that sign is full, placement of a business sign for that service type on a specific service sign designated for another service type. See paragraph 118.3(2)“j.”
	(2)	Maximum distance from the exit. See paragraph 118.4(2)“c.”
	(3)	Card-operated fueling stations. See paragraph 118.4(3)“b.”
	b. 	If there is available space on a specific service sign and no application has been received by the department from a qualified business for that space, the department may allow an applicant to submit to the department for review a signed Exception Acknowledgement form along with a logo signing application.
	c. 	The acknowledgement form states that if the department grants the exception and approves the application, the business is guaranteed a space on the specific service sign for at least five years if:
	(1)	The business pays the required fees in a timely manner;
	(2)	The business complies with all program requirements unrelated to the exception granted; and
	(3)	The department continues to maintain the specific service sign to which the business sign is attached.
	d. 	After the five-year period has expired and at the end of the fiscal year, the department may remove the business sign from the specific service sign if:
	(1)	An exception was granted for maximum distance from the exit or a card-operated fueling station, an application has been received from a qualified business providing the same type of motorist service as the business granted the exception, and space is not available on that specific service sign.
	(2)	An exception was granted for the situation described in subparagraph 118.4(11)“a”(1); an application has been received from a qualified business for the service type designated for the specific service sign; and space is not available on that service sign.
[ARC 2645C, IAB 8/3/16, effective 9/7/16; ARC 5491C, IAB 3/10/21, effective 4/14/21]
761—118.5(306C) Application, drawing, and fees.
	118.5(1) Application.
	a. 	A business requesting placement of a business sign upon a mainline specific service sign shall submit a completed application form, provided by the department, along with the application fee, to the Advertising Management Section, Traffic and Safety Bureau, Iowa Department of Transportation, 800 Lincoln Way, Ames, Iowa 50010.
	b. 	A separate application is not needed for the corresponding ramp business sign or trailblazing business signs. The department will advise the applicant what signs are required once the department approves the application.
	c. 	Once the application is approved and the department has determined what business signs are required, the applicant shall furnish the department with business signs meeting department specifications.
	d. 	Approved applications are valid for the fiscal year (July 1 to June 30) or portion thereof and expire on June 30. If the fees, as billed by the department, are paid by the business in accordance with subrule 118.5(5), the application is renewed on July 1.
	118.5(2) Drawing to select applicants. If the number of applicants that are qualified businesses is greater than the number of vacant spaces on a mainline specific service sign, the department shall hold a drawing among these applicants to select the applicants to fill the vacant spaces. If no qualified businesses have applied for the vacant spaces, the department shall consider applicants that would qualify if exceptions were granted. If the number of these applicants is greater than the number of vacant spaces, the department shall hold a drawing among these applicants to select the applicants to fill the vacant spaces.
	118.5(3) Applications for attraction signing. The department shall perform an initial review of all applications for attraction signing to determine if the attraction signing meets the technical requirements, such as the maximum distance the site or attraction is allowed to be from the interchange. If the site or attraction meets the technical requirements, the department shall submit the applications to the tourist signing committee. The tourist signing committee will determine whether the applications meet the qualifications set forth in subrule 118.4(7) for an attraction under the logo signing program. The composition of the committee is set out in 761—subrule 119.5(3).
	118.5(4) New application required for business name change. If a business participating in the logo signing program changes its name or franchise affiliation from that which appears on its business sign, a new application is required. If the new application is received by the department prior to the change on the business premises, the business will retain its position on the specific service sign, the department will approve the application, and no application fee is due.
	118.5(5) Fees. A business is required to pay the following fees to the department for participation in the logo signing program.
	a. 	Application fee. For a new application, the application fee is $100, except that no application fee is required for an application submitted in accordance with subrule 118.5(4) (business name change). The application fee is a one-time fee and is nonrefundable once the department has performed an on-site review to verify compliance with the requirements of this chapter. The application fee shall be submitted with the application.
	b. 	Annual fee. The annual fee is $230 for each business sign posted on a mainline specific service sign and $230 for each business sign posted on a ramp specific service sign and is due on or before July 1 of each fiscal year (July 1 to June 30). However, for a new application, the department shall prorate the annual fee for the portion of the fiscal year that the business signs are installed and, following installation of the signs, shall invoice the business for the prorated annual fee; the fee is due within 30 days.
	c. 	Service fee. The department may install replacement business signs at the request of the business and shall assess a $50 service fee per business sign installed. The department shall also assess a $50 service fee to install a renovated or new business sign that replaces a misleading, unsightly, badly faded or dilapidated sign, as specified in subrule 118.7(5). If removal of an existing business sign for the purpose of refurbishing is requested by the business, thereby requiring two service trips by the department, the service fee shall be applied per trip. The department shall invoice the business once installation is complete; the service fee is due within 30 days.
	118.5(6) Failure to pay annual fee or service fee. Failure to pay the annual fee or service fee when due shall terminate the business’s existing application on file with the department and shall be cause for removal and disposition of the affected business signs by the department. Termination of the application shall occur on the day of delinquency without respect to the date the department removes the business signs. In order to have its business signs reinstalled, the business must submit a new application to the department. The new application is subject to all of the requirements of this chapter, including payment of the application fee and a drawing, if needed, to select applicants.
	118.5(7) Fee options for seasonal operations. Subject to subrule 118.5(5), a business that operates on a seasonal basis and is permitted to do so by this chapter has the following payment options:
	a. 	Pay the annual fee for a full year. The department shall remove and reinstall each business sign once each year, free of additional charge, coinciding with the dates of operation, if possible.
	b. 	Pay the annual fee for a prorated year, based on the calendar months in which the business is in operation, plus a $50 annual service fee per business sign for removal and reinstallation services performed. The department shall remove and reinstall each business sign once each year, coinciding with the dates of operation, if possible.
	c. 	Pay the annual fee for a prorated year, based on the calendar months in which the business is in operation, and provide mainline business signs that contain a supplemental message indicating the dates of operation. Ramp business signs, if required, may contain a supplemental message indicating the dates of operation. The supplemental message must comply with subrule 118.7(4).
	118.5(8) Fees for temporary specific service signs. In cases where the attachment of a business sign will require the installation of a new or larger specific service sign, an applicant that wishes to have its business sign installed sooner than the estimated date of installation as performed by the department’s contractor may request the department to erect a temporary specific service sign. The time frame for erection of a temporary specific service sign will depend on the availability of department resources, but is typically one to three months. The applicant shall be charged a fee of $700 per mainline specific service sign if none exists for that service type, $400 per mainline specific service sign if the existing specific service sign is full, and $300 per ramp specific service sign if a ramp business sign is required but cannot be accommodated on the existing ramp specific service sign. This is in addition to the fees specified in subrule 118.5(5). The applicant shall furnish the business sign to be attached to the temporary specific service sign. When the permanent specific service sign is erected, the department shall remove the business sign from the temporary specific service sign and reinstall it on the permanent specific service sign at no additional charge.
[ARC 2645C, IAB 8/3/16, effective 9/7/16; ARC 5491C, IAB 3/10/21, effective 4/14/21]
761—118.6(306C) Business sign blank specifications. Business signs shall meet the following specifications for the sign blank and shall not be installed until they are inspected and approved by the department.
	118.6(1) Mainline business sign blank. Mainline business signs shall be fabricated from a rectangular sheet of aluminum, between 0.074 inches and 0.125 inches thick, with 3-inch radius corners. Gas business signs shall be 48 inches wide and 36 inches high. Food, lodging, camping and attraction business signs shall be 60 inches wide and 36 inches high.
	118.6(2) Ramp business sign blank. Ramp business signs shall be fabricated from a rectangular sheet of aluminum, between 0.074 inches and 0.125 inches thick, with 2-inch radius corners. Gas business signs shall be 24 inches wide and 16 inches high. Food, lodging, camping and attraction business signs shall be 36 inches wide and 16 inches high.
	118.6(3) Trailblazing business sign blank. Trailblazing business signs shall be fabricated from a rectangular sheet of aluminum, between 0.074 inches and 0.125 inches thick, with 2-inch radius corners. All trailblazing signs shall be 20 inches wide and 12 inches high.
761—118.7(306C) Business sign face specifications. Business signs shall meet the following specifications for the sign face and shall not be installed until they are inspected and approved by the department. Businesses shall submit a proposed sign design to the department for approval before proceeding with fabrication.
	118.7(1) Design layout. A legend layout or a logo layout, but not both, shall be used for the design of the sign’s message.
	a. 	Legend layout. A legend layout shall reflect the name of the business in white letters on a blue background. Recommended letter height is 10 inches on a mainline business sign, 4 inches on a ramp business sign, and 3 inches on a trailblazing business sign. The recommended number of text lines is one or two. Reducing the letter height or adding a third text line will reduce the legibility of the message.
	b. 	Logo layout. A logo layout shall reflect the nationally, regionally, or locally known symbol or trademark of the business, using colors consistent with customary use of the symbol or trademark and resembling the business’s on-premises sign. The symbol or trademark may be modified to improve legibility.
	118.7(2) Borders. Mainline business signs shall have a white ¾-inch border on the outside edge of the sign. Ramp business signs shall have a white ½-inch border on the outside edge of the sign. Trailblazing business signs shall have a white ½-inch border on the outside edge of the sign. If a logo layout has a white background, no border is required. No inset border is allowed on legend layouts, and no inset border is allowed on logo layouts unless it is customary usage for the symbol or trademark.
	118.7(3) Reflectorization. All business signs must be retroreflective.
	118.7(4) Supplemental messages.
	a. 	With department approval, a supplemental message such as “OPEN 24 HRS,” “DIESEL,” “E-85,” “MECHANIC ON DUTY,” “24 HR TOWING,” “RV ACCESS,” or the dates of operation for seasonal operations may be displayed on a mainline business sign provided the letter height is at least 5 inches. Approval shall be limited to essential motorist information and does not extend to messages such as, but not limited to, “INDOOR POOL,” “CAR WASH” or “PLAY AREA.”
	b. 	With departmental approval, a scaled-down version of the supplemental message used on the mainline business sign may be displayed on ramp business signs provided the letter height is at least 2 inches.
	c. 	Business signs are limited to one supplemental message per business sign.
	118.7(5) Misleading or dilapidated signs. No business sign shall be displayed if it would mislead or misinform the traveling public, or if it is unsightly, badly faded, or dilapidated. The department may remove or mask business signs that violate these provisions. The department shall require a business to provide a renovated or new business sign to replace a misleading, unsightly, badly faded or dilapidated sign and shall assess a $50 service fee to install the renovated or new sign.
	118.7(6) Signs that interfere with or imitate official signs. Messages, trademarks, or brand symbols that interfere with, imitate, or resemble any official warning or regulatory traffic sign, signal or device are prohibited.
	118.7(7) Damaged signs. The department is not responsible for damages to business signs caused by vandalism, vehicle accidents or acts of God. If a business sign is so damaged and it requires repair or replacement, the business shall provide a renovated or new business sign to the department for replacement of the damaged business sign. If a specific service sign is damaged beyond repair, the department shall erect a temporary specific service sign to accommodate the reattachment of the affected business signs.
[ARC 2645C, IAB 8/3/16, effective 9/7/16]
761—118.8(306C) RV symbol. Rescinded ARC 2645C, IAB 8/3/16, effective 9/7/16.
These rules are intended to implement Iowa Code section 306C.11.
[Filed 5/11/87, Notice 3/11/87—published 6/3/87, effective 7/8/87]
[Filed 8/7/96, Notice 7/3/96—published 8/28/96, effective 10/2/96]
[Filed 5/12/99, Notice 3/24/99—published 6/2/99, effective 7/7/99]
[Filed 11/7/02, Notice 9/4/02—published 11/27/02, effective 1/1/03]
[Filed 10/11/07, Notice 8/15/07—published 11/7/07, effective 12/12/07]
[Filed ARC 2645C (Notice ARC 2543C, IAB 5/25/16), IAB 8/3/16, effective 9/7/16]
[Filed ARC 5491C (Notice ARC 5314C, IAB 12/16/20), IAB 3/10/21, effective 4/14/21]